Privacy Policy

Effective Date: 08/16/2026

Optimal Termite & Pest Control respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website, contact us, request an estimate, schedule service, or become a customer.

Information We Collect

We may collect personal information that you voluntarily provide, including:

• Name

• Phone number

• Email address

• Service address

• Billing address

• Pest control concerns or service details

• Photos or information you submit related to a pest issue

• Appointment, service, and communication history

We may also collect basic website usage information, such as pages visited, device type, browser type, approximate location, and how visitors interact with our website.

How We Use Your Information

We use the information we collect to:

• Respond to service requests and estimate inquiries

• Schedule pest control inspections and treatments

• Send appointment confirmations, reminders, and “on my way” notifications

• Provide invoices, receipts, and service-related updates

• Follow up after service

• Maintain customer records

• Improve our website, customer experience, and marketing

• Communicate about recurring pest control, termite warranties, WDI inspections, mosquito control, or other requested services

We do not sell your personal information.

Text Messages, Calls, and Emails

By contacting Optimal Termite & Pest Control, requesting service, or becoming a customer, you may receive calls, emails, or text messages related to your inquiry, appointment, estimate, invoice, service reminders, follow-ups, or ongoing pest control services.

We may use service software such as GorillaDesk to send automated reminders, appointment confirmations, “on my way” messages, and other service-related communications.

Message and data rates may apply. You may opt out of non-essential text messages by replying STOP, or contact us directly if you need help managing communication preferences.

Payments and Billing

If you make a payment, payment information may be processed by a third-party payment provider. Optimal Termite & Pest Control does not store full credit card numbers on our website.

Billing information may be used to process payments, issue receipts, maintain customer accounts, and manage outstanding balances.

Website Cookies and Tracking

Our website may use cookies, analytics tools, advertising tools, call tracking, or similar technologies to understand website traffic, improve performance, measure marketing results, and help connect customers with our services.

These tools may include services such as Google Analytics, Google Ads, Google Business Profile insights, call tracking software, website hosting tools, or similar platforms.

You can adjust your browser settings to block or delete cookies, but some parts of the website may not function properly if cookies are disabled.

Information Sharing

We may share limited information with trusted third-party service providers that help us operate our business, such as:

• Scheduling and customer management software

• Payment processors

• Website hosting providers

• Email or text messaging platforms

• Marketing, analytics, or call tracking providers

• Accounting or business support services

These providers are only given information needed to perform their services.

We may also disclose information if required by law, to protect our rights, to prevent fraud, or to respond to lawful requests.

Service Records

As a pest control company, we may keep records related to inspections, treatments, products used, service notes, invoices, warranties, WDI reports, termite inspections, recurring service plans, and customer communications.

These records help us provide reliable service, follow product label requirements, maintain accurate customer history, and comply with applicable business or regulatory obligations.

Data Security

We take reasonable steps to protect customer information from unauthorized access, loss, misuse, or disclosure. However, no website, software system, or method of electronic communication is completely secure.

Links to Other Websites

Our website may contain links to third-party websites, such as Google, review platforms, payment processors, social media pages, or other outside services. We are not responsible for the privacy practices or content of those third-party websites.

Children’s Privacy

Our services are intended for homeowners, property owners, tenants, businesses, real estate professionals, and other adults seeking pest control services. We do not knowingly collect personal information from children.

Your Choices

You may contact us to:

• Update your contact information

• Ask questions about your information

• Request that we stop sending non-essential communications

• Ask about records related to your service

Some information may need to be retained for business, accounting, service history, warranty, legal, or regulatory purposes.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

Optimal Termite & Pest Control
Richmond, VA
Phone: (804) 712-0179
Email: [email protected]
Website: https://www.optimaltermitepestcontrol.com/